Drove 951% revenue growth for a DTC brand over 3 years. Now I help others do the same.
The Dog Nutritionist had a great product but little marketing direction when I came on board two years in. Over three years I helped scale it to over $2.4M AUD with a consistent 40% profit margin — including 951% growth against the period before I joined. Growth came from a combination of challenger brand positioning, organic social across Instagram, TikTok and YouTube, paid media on Meta and Google, and a lean content operation that scaled without a large team. The results attracted a strategic investor whose previous Amazon business exited for £100m.
Before that I spent a decade in senior marketing roles in London — Head of Marketing at David Yarrow Photography and Senior Strategist at Manning Gottlieb OMD, managing brand, paid, and social strategies for Waitrose, Renault, Specsavers and others.
That experience is what I bring to a small number of founders each year. I work at the strategy level — helping you decide what to focus on, what to stop doing, and how to build a marketing operation that actually scales. I also use AI tooling across content production, workflows and research to keep operations lean, which means the brands I work with get more output for less overhead.